Challenge
Committing to delight not only their D2C customers but also those on marketplace and dropship sites with same-day dispatch before 12pm meant everything needs to run like clockwork.
Key challenges faced:
- Given the number of sales channels and high volume, inventory data needed to be accurate across all channels to minimise order cancellations due to insufficient stock.
- Product data and images must be precise and published on sales channels so customers can purchase items as soon as stock arrives at the warehouse.
- Laser engraving is offered on a select category range. This information must sync between the selling channels and source platform to ensure the engraving is not missed.
- Customised channel-based mapping is essential for orders syncing back to the source platform.
- In order to focus on the customer experience, reducing time staff spent on manual tasks was critical.
- One Six Eight London rapidly launches on new selling channels as opportunities arise. New connections not already available need to be built in hours or days. Not weeks or months.
Phil Kaseman
Director
Solution
Using eCommify, One Six Eight London can focus fully on delivering for the customer.
- They've connected their marketplace and dropship channels to eCommify.
- Product data is imported from Neto.
- Product attributes can be added and overriden directly in eCommify without relying on the source data being updated.
- Orders, Tracking and Inventory data is synced between all channels every 15 minutes.
- With eCommify’s Excel-like formulas, One Six Eight easily meets specific mapping requirements, enabling product personalisation across multiple channels.
One Six Eight is now in the best position to continue rapidly launching new sales channels while maintaining their commitment to top-tier customer service, perfectly complementing their high-quality products.
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Jade Bennett
Key Accounts Manager - eCommerce
